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INTERVIEW




Totalook:
Interview with the Designer

Emilceramica explores the world of resins in search of original interplays of light with the Totalook collection. In this interview, Emilgroup’s Marketing and R&D Director Giancarlo Macchioni tells us about the series.

Launch of the new Totalook collection

How would you describe TotaLook by Emilceramica?

It is an innovative collection conceived to allow designers to create architectural spaces featuring a single colour, a  totalook, while ranging between rooms with varied inspiration, playing with different surfaces, volumes, decorations and sizes. From an aesthetic perspective, the Totalook by Emilceramica colour palette features a wide range of possible combinations for designers and therefore offers great compositional freedom.

The world of resins allows new light games

What surfaces feature the colour palette?

The 5 sophisticated resin shades Bianco, Sabbia, Grigio, Antracite and Blu Avio – come in two very visually striking variations: a soft and tactile ResinSoft (R9) version and an elegant TotalResin Slim (R10) surface that is resistant to heavy traffic. The Tecnica version, which features an anti-slip surface that is pleasing to the touch, is ideal for both indoor and outdoor spaces, whether public or private

The collection is further enhanced by the TotalBrick line

With TotalBrick the series features matt and glossy bricks in the 6x24 cm size that complete the collection, enabling it to embrace different aesthetic tastes in the same colour palette. The matt bricks give the space a subtle, natural atmosphere; the glossy bricks enhance the majolica tiles’ shine and high degree of reflection, creating a very elegant effect. The two brick finishes can also be combined according to your personal creative whim, creating attractive gloss-matt light effects that enhance the personality and originality of the rooms.

Glossy bricks in the bathroom: original solutions with character

How does the collection adapt to different architectural contexts and projects?

The combination of different surfaces that can be totally coordinated according to the colour palette results in a unique and contemporary series that adapts to all residential environments, as well as to public environments, creating original, striking mixes of material and light. The totalook permitted by this collection “dresses” architectural spaces in an innovative, elegant way and creates an extraordinarily harmonious aesthetic effect

Bathroom combining different surfaces